Brand Marketing | Strategic Planning | Project Management
MMDT began working with MKB Realtors in 2020 to establish marketing priorities for the brand for the following fiscal year. That engagement turned into an ongoing retainer relationship, working with the firm to not only define brand goals year-over-year, but to implement, project manage, and measure success for those initiatives.
Through the engagement, MMDT has conducted two rounds of year-end reporting and strategic planning including creation and execution of two agent (or company-wide) engagement surveys.
Strategic initiatives have included:
BRAND: brand audit and logo refresh, brand messaging and messaging matrix creation
SOCIAL: social media re-launch, partner engagement, and process implementation
WEBSITE: website audit and refresh set to be done in 2022.
MMDT serves as executive council and aids the leadership team on all marketing endeavors.
“Working with Maggee at MMDT Consulting has been critical to the success of our many company initiatives. Maggee has the unique combination of creativity, clear communication, and collaboration. She has the ability to work with our many stakeholders and incorporate their varied views into our planning process. I highly recommend her for any of your consulting needs!”
— Mary Dykstra, Partner/Owner, MKB Realtors
Our company first hired Maggee to help run and complete a singular project to identify our company’s strengths and areas in which we could improve. Through a series of one-on-one discussions and group surveys to our 200+ independent contractors and 15+ employees, Maggee was able to deliver to us a clear picture of where our company stands, as well as produce a definitive and exciting strategic plan to move forward. It very quickly became clear to me and to the company that Maggee was an asset we would need for more than one project. She has now seen us through an array of detailed projects, brand rejuvenation, and several growth milestones.
I would recommend Maggee and MMDT Consulting to any company looking to streamline internal systems, enhance employee communication, grow company market share, and increase overall efficiency. Her talents are boundless and her expertise is vast; there is no undertaking she can’t navigate.
— Meg Dorsey, Director of Innovation and Development, MKB Realtors
